Do you know that not having mobile responsive parking software is hurting your business and loosing you money? Mobile responsive websites are fast becoming the norm and considering so many customers are on the move when they are either searching or booking for a car park, it makes sense to understand what it can do for you:
1. Customers are Mobile
So your customers are not sitting in front of desktops or laptops anymore. Instead, they’re on the go, and they’re booking on your parking website from their mobile devices. What a responsive website does is recognize the device being used by your customers (laptop, PC, tablet, smartphone, etc.) and will resize itself accordingly for optimal viewing. Allowing anyone who finds your business on a mobile device, to navigate and read your website effectively.
2. Boost SEO
We´ve all heard of SEO (search engine optimization) and I´m also sure you´ve heard that in 2015 Google started boosting the search ranking for websites that are mobile responsive. If your parking website doesn´t meet Google´s mobile criteria, your competition will be listed ahead of you.
What this means for you is that when your prospective customers enter a Google search, looking for where to book their next car park reservation, it probably won´t be with you. Chances are that your competition is already ahead of the game with a beautifully optimized mobile website and you are stuck on page 2 (or worse) of their Google search.
Millions of times per day, consumers turn to Google for I want-to- know, I want-to- go, I want-to- do, and I want-to- buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers. – Google
3. New Customers
As with everything that exists online, it is about time and ease of use. You have a limited amount of time to capture a website visitor’s attention. This is even more so when they are on a mobile devices because users are accessing your website while out and about. If a visitor to your website can’t easily read, log in and book their parking reservation from their mobile device, they will leave and most likely never come back.
A normal website that isn’t mobile responsive will load very slowly on a mobile device or it may not load at all. Studies have shown mobile website users will abandon a page if they have to wait more than 6-10 seconds, and that´s losing you money.
Your mobile responsive website is essential for your parking business if you want to acquire more customers and increase sales. However if a visitor is able to easily navigate your pages, and the content is mobile friendly, you’ll be able to accommodate every visitor, whether they are mobile or desktop/laptop users. And best of all you increase the chance of converting visitors into parking customers.